REGIONAL TOURISM MARKETING STRATEGY

 

CAAG's Regional Trouism Marketing Strategy documents the district’s natural and historic resources, special events and festivals, as well
as existing tourist-support facilities, and infrastructure. Existing strengths and weaknesses within the regional tourism industry are also discussed and were important in the formulation of the final strategy. Additionally, this strategy identifies general resource requirements, current marketing strategies, and the responsible parties whose actions are, ultimately, of paramount importance to the success to the plan.

 

 

 

 

 

 

 

Download the Regional Tourism Marketing Strategy document (due to large size, the document has been split into pieces for easy download):

• Cover, Credits, and Table of Contents (2.1 MB)
• Executive Summary (1.4 MB)
• Chapter 1 - Overview (1.8 MB)
• Chapter 2 - District Overview (4.3 MB)
• Chapter 3 - Community Profiles (2.6 MB)
• Chapter 4 - Inventory and Analysis (1.1 MB)
• Chapter 5 - Tourist-Support Infrastructure (5.7 MB)
• Chapter 6 - Regional Marketing Analysis (3.4 MB)
• Chapter 7 - Regional Tourism Marketing Plan (1.7 MB)
• Appendix A - Marketing Publications (1.0 MB)
• Bibliography, Back Cover (1.0 MB)